The discerning observationists of you may have noticed a slight ‘tweaking’ of the VB Media branding. Currently this is only really noticeable on the VB Media 3 Admin Area screenshots and used on this blog, so if anyone did notice it, I am officially impressed.
We have given the VB Media logo a little adjustment, but not too much so as to warrant a complete re-brand.
Below are the two logos for comparison.
Having used the branding for the last three years we didn’t feel it warranted a complete overhaul, but there were a few minor things we wanted to address.
Firstly, the weight of the logo. We felt that the logo needed to put on a few pounds for a bit more of a ‘solid’ feel. This has the benefit of allowing the colours to still stand out at smaller sizes.
Secondly, the colours and shapes that make up the letter ‘b’. The circular part of the ‘b’ was a little too intricate, especially where it meets the stem. The light-blue effectively ‘cutting it off’. Therefore, we adjusted the shapes so that the stem now flows down and around the base of the ‘b’. There are also no small shapes that get lost at smaller sizes.
Another ‘irk’ of the ‘b’ was that the line separating the pink/magenta from the orange of the ‘v’ didn’t then follow the same angle at the top of the stem for the ‘b’. This has now been corrected and should be less uneven.
Thirdly, a slight change in colours across the logo. Most noticeably on the light blue, which has less of a RGB-look about it.
Finally, the font for the word ‘media’ has changed. This is a little softer and also ties in with the font used throughout the whole of the new Admin Area, as you will see post-launch.
Overall we feel the logo is more balanced and less jarring than the previous version, whilst still being recognisable and not requiring a massive reprint of all materials… just yet.