This websites’ rubbish, I’ve not had a single order….
This was literally the email subject that greeted me as I came into the office the other day. And it’s not the first time I’ve heard ‘my website doesn’t get any orders’ over several years of doing this.
Unfortunately some people think that just because you’ve got a website, you are going to get orders and enquiries, that a website is some divine passport to the Internet Millionaires Club. And I wish it was true, I really do, but it’s not. A website, no matter how good it is, is just another tool for your business, and like every other tool in your business arsenal, it will do nothing without input and effort from you.
Think about it another way, if you didn’t get any phone enquiries, would you blame your telecoms provider? Or your phone? Of course not, you’d be looking at your marketing and making sure your existing customers have got, and remember your number.